This Is Very Cool – @TIFF_NET Celebrates David Cronenberg With The Launch Of The First Ever Original Touring Exhibition
While the rest of the world has only caught up to the brilliance that is David Cronenberg, in Canada we have been growing up with him, (for me it goes all the way back to Videodrome, that movie freaked me out). His popularity as of late is very much welcome as he is a true Canadian talent – gaining success on his own terms.
To celebrate that talent, Piers Handling, Director and CEO, TIFF and Noah Cowan, Artistic Director, TIFF Bell Lightbox have put together a comprehensive exhibition on the film auteur’s career to launch in the Fall of 2013 (I would imagine it would be right after the TIFF next year). While showcasing things from the long lineage and filmography of Cronenberg, the exhibition will be accompanied by several additional elements, including a newly commissioned augmented reality game and a dedicated film programme.
Yeah, I’m in.
Full Details in Press Release below:
May 23, 2012
TIFF CELEBRATES DAVID CRONENBERG WITH NEW EXHIBITION
TIFF’s first ever major original touring exhibition launches in Fall 2013
Toronto — Days away from the hotly anticipated world premiere of David Cronenberg’s Cosmopolis at the 65th Cannes Film Festival, Piers Handling, Director and CEO, TIFF and Noah Cowan, Artistic Director, TIFF Bell Lightbox, announced today that TIFF will mount a major exhibition related to the Canadian director, screenwriter and actor. The Cronenberg exhibition, set to launch in Fall 2013 at TIFF Bell Lightbox in Toronto, is co-curated by Handling and Cowan and will be accompanied by several additional elements, including a newly commissioned augmented reality game and a dedicated film programme. This marks the first time TIFF has curated an original exhibition of this magnitude, which will be packaged to tour beginning Summer 2014.
“David Cronenberg is one of the world’s greatest living filmmakers. He also represents Canadian cinema at its very best. This exhibition underscores our commitment to Canadian film and its legacy, through our 20-year history of working with David to preserve his papers and objects in a special archive, and our efforts to restore and make available his film catalogue,” said Handling. Added Cowan: “This is a major milestone for our organization and we can’t wait to present our exhibition to film lovers at TIFF Bell Lightbox next fall and to make it available to leading cultural institutions worldwide.”
Through the presentation of artifacts, props, documentation and audio-visual interviews, as well as reconstructed set-pieces from Cronenberg’s films, the exhibition parallels his growth as a filmmaker with his ongoing examination and interpretation of human evolutionary possibilities, tracing his work from a focus on biological change towards examinations of shifting psychological states. A parallel art project based on the same themes will be announced at a later date.
TIFF will also create an online experience with a multi-platform augmented reality game, The Worlds of David Cronenberg, that will complement and enrich the exhibition using a combination of social media technologies. A dedicated film programme with newly struck 35mm prints and new digital versions of select films will accompany the exhibition.
Additional information on the exhibition, including the title, augmented reality game, film programme, touring destinations and additional initiatives tied to the exhibition, will be available over the coming months.
TIFF is a charitable cultural organization whose mission is to transform the way people see the world through film. An international leader in film culture, TIFF projects include the annual Toronto International Film Festival in September; TIFF Bell Lightbox, which features five cinemas, major exhibitions, and learning and entertainment facilities; and innovative national distribution program Film Circuit. The organization generates an annual economic impact of $170 million CAD. TIFF Bell Lightbox is generously supported by contributors including Founding Sponsor Bell, the Province of Ontario, the Government of Canada, the City of Toronto, the Reitman family (Ivan Reitman, Agi Mandel and Susan Michaels), The Daniels Corporation, Major Sponsor and official bank RBC, and BlackBerry. For more information, visit tiff.net.