(UPDATE) Turns out the final tally for the weekend box office for The Avengers is 103M and indeed 1Billion was broken on Sunday as predicted. At this pace, Avatar’s 700M record is definitely a possibility.
(Original Article) It might have seemed like a good idea at the time, however the counter-programming of the billion dollar duo of Johnny Depp and Tim Burton was no match for the juggernaut that is Marvel’s The Avengers as it approaches the $1 billion dollars mark powered by a second record-breaking weekend.
Dark Shadows‘ estimated $28M was easily no match as The Avengers set a second weekend record pulling in a humungous $28M on its way to a $100M weekend. Still playing very wide at 4,349 theatres, Marvel’s The Avengers now passes Avatar‘s and the Dark Knight‘s $75M records.
According to Deadline, coming into Friday the Joss Whedon-directed blockbuster was dominating the tickets sales at MovieTickets.com with 75% of tickets sold going to superhero supermovie. Disney has already confirmed that, (unless something spikes on Friday), the film will pass $300M domestically on Saturday in a record 8 days.
By the end of Sunday, the domestic box office tally should be around $355M. With the international gross currently sitting at $533.M the movie has currently brought in a global cumulative of $888.3M. Disney thinks $1B is a lock for the end of the weekend.
Stay tuned as more develops however, this ride is just getting started and with this second weekend being as strong as it is, the rest of the movies opening up this summer have their work cut out for them.
And of course, we the fans will benefit from all of it.
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All of Bollywood is buzzing with the latest Salman Khan starrer, Bodyguard with its much anticipated release this past weekend. The film has created box-office history by grossing nearly 88.75 crores in its 5 day opening weekend.
It may echo the name of the Whitney Houston starrer The Bodyguard in Hollywood territory, but let me tell you, Salman Khan’s film is much, much different. To eliminate any confusion, Bodyguard is in no way a remake or version of The Bodyguard. They are two totally different films, that happen to have a similar name.
Lately, Salman Khan’s film have been these fantastical, over the top, action packed thrillers that harp back to the retro-Bollywood days. While its great to see Salman Khan on screen, as he is one of Bollywood’s leading actors, his films require a lot of patience – especially during the moments where the buttons on his shirt magically pop off and his shirt mysteriously tears away from his body revealing his six-pack abs – similar to what we would see in an animated version of Hulk (Dabanng, anyone?).
In Bodyguard, we see his shirt zapped off too. Also note: the jumping biceps in the song trailer below. Classic Salman.
What was once thought a dying technology has gotten a repreive in the last couple of years with the help of some of the biggest filmmakers in the world.
What is interesting is that out of the 3,500 screens that Tron was playing on, only 235 of them were IMAX. So basically, 25% of the gross came from 7% of their theatres.
Movies that are as visually appealing, as these two films are, just scream for viewing on the IMAX technology. The technology is just as important as the content. I saw TRON at the newly minted Cineplex AVX theatre here in Toronto. Going in I was extremely skeptical because I have been promised ‘a great theatre viewing experience’ before. The movie was that much better because of the environment I saw it in. It actually rocked. The technology was amazing and will only get better.
The IMAX viewing was that much better. Theatres have finally smartened up it seems and learned that we will pay more for a better experience, just deliver it.
You can thank Christopher Nolan for the mainstream buy-in. Seeing Dark Knight in IMAX was one of the greatest movie-going experiences I had in a very, very long time.
By the way, I would buy IMAX stock pretty damn soon if I were you. Nolan is filming pretty much all of Dark Knight Rising in IMAX.
source - /Film.