We really shouldn’t be all that surprised. After all, this film is directed by the marketing genius that is J.J. Abrams. You do remember the first couple of seasons of Lost where we were scouring that website – you know the one.
A reader at JoBlo.com found it:
Thanks to a heads up from one of our readers, AJ, we have something cool to share with you. Last week when we debuted the full trailer, there was something hidden at the end. Within one of the very quick flickering frames of the camera, a website is revealed: S8Editingroom.com. When you head there, you will see a reel of film dangling in front of you. When you hit the arrow on the right, the carousel will take you to another reel. There are only two reels. Down on the left side if you click on the switch you can watch a “secret government” video. You have to wait patiently because the actual footage is spread out. I won’t reveal anymore so you can check it out for yourself.
This is cool.
There is not much to the site, however it does tease the film on a different level that makes it much more intriguing.
It’s not like I wasn’t going to see the film before, with this type of marketing build-up? Now I am ALL in.
source - JoBlo.com
So they released the full trailer for the very mysterious and highly anticipated JJ Abrams film Super 8. The film is written and directed by Abrams with Stephen Spielberg producing. With credentials like that, this movie has the potential of being an absolutely fantastic filmgoing experience especially considering that the main reason why Spielberg was brought in was so that the 80′s movie vibe that he pioneered could be emulated correctly in this film.
As well, with this trailer we finally get a sense of what the movie will feel like and what the story is all about. While there still is not a lot known, we now get a sense that the film is not going to suck. And truth be told with this much creative weight behind the film, that is probably one of the most important things to get out of the way.
The interesting thing about the trailer itself is that studio released it on Twitter using Twitvid. This is brilliant and I forsee this becoming a trend with other films as the trailer as already accumulated over 3.2 million views since it launched a couple of days ago.
Here is the synopsis:
The Paramount Pictures release is set in Ohio in 1979 and introduces a troupe of six youngsters who are using a Super 8 camera to make their own zombie movie. One fateful night, their project takes them to a lonely stretch of rural railroad tracks and, as the camera rolls, calamity strikes — a truck collides with an oncoming locomotive and a hellacious derailment fills the night with screaming metal and raining fire. Then something emerges from the wreckage, something decidedly inhuman.
Here is the trailer:
Like every other blog and trade in the world, there are no other details. So, this could be the most brilliant casting announcement ever, or they’re playing trees and stones and J.J. Abrams marketing genius has us all reporting it.
For now, I am still in.
Considering I have no idea if this is good or bad because no one knows anything about the film, this is going to be one of the oddest posts we’ve done. However, over at /Film, they are reporting that Kyle Chandler and Elle Fanning have been cast in the next superdupertopsecretnoideawhatthehellisgoingon film by J.J Abrams, Super 8.
Here is what we know so far about the film thanks to the nifty list in the article:
- It is not a Cloverfield sequel or prequel.
- It is written and directed by JJ Abrams.
- Yes, produced by Steven Spielberg, along with Bryan Burk and Abrams
- It will be released in 2011 as an Amblin Entertainment (not Dreamworks) release (Paramount Pictures Distributing, Bad Robot Producing)
- This will be an homage/tribute to Spielberg’s 1970’s/1980’s Amblin films, like Close Encounters of a Third Kind and E.T. Imagine combining that with the characters, mystery and supernatural spin of Abrams.
- And it takes place in the late 1979.
- The trailer was shot independently of the film a month ago, and the special effects were done under the cover of Abrams new NBC series Undercovers
- Variety says the film will begin principal photography in Fall 2010.
- The film’s actual budget is in the range of $45 million-$50 million.
- It will be shot traditionally, and not through a handheld Super 8 Camera alaCloverfield.
- The release date could be May 27, 2011.
- HeatVision says that actual movie has something to do with “the possibility that a group of kids in 1979 are playing around making movies with their Super 8 cameras (as Abrams and Spielberg did as kids) and accidentally capture something … sinister, on film.” This certainly gels with Vulture’s original theory on the trailer.